Utilities
Sempra Energy: Largest Monthly SimplePay Enrollments Ever!
On 28, Nov 2018 | In Utilities | By Mitch Devine
“This is the largest monthly enrollment we’ve ever experienced since the inception of our SimplePay Direct Debit payment option…”
“…The bill insert concept caused thousands of customers to rethink the way they pay their monthly gas bill.”
After working on a series of bill inserts for The Gas Company (a Sempra Energy utility), my art director partner and I heard the excellent results of our most recent effort.
The goal of the bill insert was simple—if not necessarily easy: get customers to sign up for electronic direct-debit bill payment.
Check out the concept that produced such remarkable, quantifiable results.
You can even read the results testimonial from The Gas Company.
To: Mitch and Steve
Subject: Fwd: FW: Largest Monthly SimplePay Direct Debit Enrollments Ever!
Hey fellas,
Congratulations! The “Why Pay to Pay Bills?” SimplePay insert kicked serious booty. TM and her team were very appreciative.
We have a fantastic case study for bill inserts!
Thanks,
-SB
The T&O Group. Smart Work.
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To: T&O
Subject: FW: Largest Monthly SimplePay Direct Debit Enrollments Ever!
FYI – thought I’d share this exciting news with you!!! Thank you so much for the great bill insert!!!! 🙂
~TM
Sempra Utilities
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To: TM
Subject: Largest Monthly SimplePay Direct Debit Enrollments Ever!
“July SimplePay Direct Debit Enrollments were huge — 11,000 — but August was even better!
“As a result of our very successful “Why Pay to Pay Bills?” bill insert mailed to customers during July, another 17,000+ customers enrolled during August.
“This is the largest monthly enrollment we’ve ever experienced since the inception of our SimplePay Direct Debit payment option five years ago. This means that 8% of customers who pay their bills via direct debit enrolled in the past two months.”
“… the excellent execution of the bill insert concept caused thousands of customers to rethink the way they pay their monthly gas bill.”
Marketing Program Advisor
Southern California Gas Company
