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On 13, Nov 2018 | In Branding Broadcast Scripts Copywriting Outdoor Advertising Point of Purchase | By Mitch Devine
In-N-Out: What a Hamburger’s All About
If you grew up in Southern California (like I did), the mere mention of the name is enough to trigger the jingle in your head.
“In-N-Out… In-N-Out…”
Too late!
As the original drive-through burger stand and a Southern California institution since 1948, it doesn’t take much to remind people how much they love their In-N-Out Burger.
When it came time to develop radio spots, naturally we held on to the brand equity of the In-N-Out song!
Whether the message is meant for radio, billboards, a window poster or tray liner, it’s all about quality you can taste at In-N-Out.
Here’s a taste of one of our In-N-Out radio spots in which our protagonist, “Charlie,” is no match for the power of suggestion.
In-N-Out :60 Radio – “Poker Night”
There’s a lot more to In-N-Out than just great burgers. They also have great people and strong values. The more I got to know about the brand, the more I appreciated it.
The next time you’re hungry for gift ideas, try a generous helping of In-N-Out® wearables, collectibles and other goodies. Take your pick from a huge assortment featured in our In-N-Out Collectibles Catalog. For starters, we’ve got a wide variety of classic In-N-Out t-shirts available in sizes small through XXL. You’ll also find sporty apparel, cool gear, and fun accessories commemorating California’s first drive-thru. From bomber jackets and beach towels to sports bottles and golf balls, we’ve got that unique gift you’re looking for. Whatever you choose, you might just want to double the order and keep one for yourself. Parting with these gifts can be very difficult.
