Featured Projects
On 13, Nov 2018 | In Branding Broadcast Scripts Copywriting Outdoor Advertising Point of Purchase | By Mitch Devine
In-N-Out: What a Hamburger’s All About
If you grew up in Southern California (like I did), the mere mention of the name is enough to trigger the jingle in your head.
“In-N-Out… In-N-Out…”
Too late!
As the original drive-through burger stand and a Southern California institution since 1948, it doesn’t take much to remind people how much they love their In-N-Out Burger. Read more…
On 13, Nov 2018 | In Branding Copywriting Print / Mail | By Mitch Devine
The Toll Roads: Traffic is a Breeze
Next time, save time. Take The Toll Roads. Read more…
On 13, Nov 2018 | In Branding Copywriting Print / Mail | By Mitch Devine
Blue Cross: Insurance for the Adventurous
On 10, Nov 2018 | In Branding Copywriting Outdoor Advertising Print / Mail | By Mitch Devine
Concordia University Irvine: MBA Programs
How does the Concordia MBA program prepare students for the real word? Read more…
On 06, Nov 2018 | In Branding Broadcast Scripts Copywriting Point of Purchase Print / Mail | By Mitch Devine
Don’t Be Extreme, Do BeWaterWise.com
Don’t wash dishes while you bath.
Do get a weather-sensing smart controller for your sprinklers.
You don’t have to go to extremes to save water. In fact, it’s easy.
On 06, Nov 2018 | In B2B Branding Copywriting Print / Mail | By Mitch Devine
Seniors Real Estate Specialists: Living the Dream
He’s lived the American Dream. Help him realize the next one.
Most Americans over 55 own their homes outright. Now they need a plan to cash in on their equity. Become a Seniors Real Estate Specialist.
On 05, Nov 2018 | In Branding Broadcast Scripts Copywriting Print / Mail | By Mitch Devine
UniCare: Songs About Insurance
:60 Radio – “Uninsured Blues”
Product: Individual Uninsured Coverage
Recorded at Lyon Studios
[Acoustic guitar, 12-bar blues]
BLUESMAN: [Singing]
Woke up this mornin’, stubbed my toe on the bed.
Then I slipped in the shower, got a lump on my head.
Had an aspirin for breakfast, gettin’ hurt ain’t no fun.
On 05, Nov 2018 | In Branding Broadcast Scripts Copywriting Outdoor Advertising Print / Mail | By Mitch Devine
Omnitrans Bus: Cheap and Proud of It
Omnitrans wanted to assure San Bernardino Valley residents that their local public transit system (the bus) was safe, reliable and affordable. Especially compared to the price of a car and gas.That’s about all they needed to say. Short and sweet, with a smile.
Media outlets included radio, local cable, Free-Standing Inserts (FSIs), billboards, bus boards, transit shelters, route books and bus interior cards. Read more…
On 08, Dec 2011 | In Branding Broadcast Scripts Copywriting Print / Mail | By Mitch Devine
Taylor Woodrow Homes: Move Up
On 08, Dec 2011 | In B2B Branding Copywriting Digital | By Mitch Devine
Intershop: B2B Ecommerce Road Trip
As a German company trying to relaunch its ecommerce platform into American markets, Intershop didn’t want to come off sounding foreign to U.S. companies. It wanted to get attention for its merits and for providing valuable information, while generating leads.
So what better way to sound familiar with the terrain of U.S. business than to play off of the ol’ road trip theme? Intershop touted its platform with inviting postcards from scenic spots all across the fruited plain, from sea to shining sea. It also helped to offer some valuable free information to prospects in exchange for clicks. Read more…