Intershop: B2B Ecommerce Road Trip
As a German company trying to relaunch its ecommerce platform into American markets, Intershop didn’t want to come off sounding foreign to U.S. companies. It wanted to get attention for its merits and for providing valuable information, while generating leads.
So what better way to sound familiar with the terrain of U.S. business than to play off of the ol’ road trip theme? Intershop touted its platform with inviting postcards from scenic spots all across the fruited plain, from sea to shining sea. It also helped to offer some valuable free information to prospects in exchange for clicks.
Intershop reintroduced its ecommerce platform to American businesses by offering a Forrester Wave research report, and other valuable content available for downloading, through PPC ads and targeted email, all while revisiting familiar U.S. landmarks. The road trip campaign also reminded audiences about some founding principles related to Intershop’s platform attributes—like independence, freedom, capitalism, and e pluribus unum.
Not to mention some tasty waves.
Check out more from the Intershop campaign here.