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On 05, Nov 2018 | In Branding Broadcast Scripts Copywriting Outdoor Advertising Print / Mail | By Mitch Devine
Omnitrans Bus: Cheap and Proud of It
Omnitrans wanted to assure San Bernardino Valley residents that their local public transit system (the bus) was safe, reliable and affordable. Especially compared to the price of a car and gas.That’s about all they needed to say. Short and sweet, with a smile.
Media outlets included radio, local cable, Free-Standing Inserts (FSIs), billboards, bus boards, transit shelters, route books and bus interior cards.
Omnitrans :60 Radio — “Cushions”
[VO: Bart Flynn; Recording: Lyon Studios]
Omnitrans :60 Radio — “Answering Machine”
[VO: Bart Flynn; Recording: Lyon Studios]
Omnitrans :10 TV – “Games”
Outdoor, Free-Standing Inserts, Route Book