In-N-Out: What a Hamburger’s All About
If you grew up in Southern California (like I did), the mere mention of the name is enough to trigger the jingle in your head.
As the original drive-through burger stand and a Southern California institution since 1948, it doesn’t take much to remind people how much they love their In-N-Out Burger.
When it came time to develop radio spots, naturally we held on to the brand equity of the In-N-Out song!
Whether the message is meant for radio, billboards, a window poster or tray liner, it’s all about quality you can taste at In-N-Out.
Here’s a taste of one of our In-N-Out radio spots in which our protagonist, “Charlie,” is no match for the power of suggestion.
In-N-Out :60 Radio – “Poker Night”
There’s a lot more to In-N-Out than just great burgers. They also have great people and strong values. The more I got to know about the brand, the more I appreciated it.