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Best Buy



In Music

By Mitch Devine

Best Buy: Ready to Rock the IE

On 28, Nov 2018 | In Music | By Mitch Devine

When big-box electronics retailer Best Buy wanted to test-market a new musical instrument store concept, starting with three locations in Southern California’s Inland Empire, it put out a request for proposal to local agencies.

It looked like a plum assignment for the unsung stars and music-trivia buffs at J-U. But first, we had to beat out other agency competitors to get the gig.

Not only did we get the nod, we got a rousing cheer.

J-U won an Addy award for our self-promotional RFP concept, dubbed the “SoCal AdverTour,” designed as an homage to vintage concert posters.

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