When big-box electronics retailer Best Buy wanted to test-market a new musical instrument store concept, starting with three locations in Southern California’s Inland Empire, it put out a request for proposal to local agencies.
It looked like a plum assignment for the unsung stars and music-trivia buffs at J-U. But first, we had to beat out other agency competitors to get the gig.
Not only did we get the nod, we got a rousing cheer.
J-U won an Addy award for our self-promotional RFP concept, dubbed the “SoCal AdverTour,” designed as an homage to vintage concert posters.