Image Image Image Image Image

© Copyright 2018 Mitch Devine | RSS | Email | All trademarks are the property of their respective holders. Void where prohibited. Do not read while operating heavy machinery.

 

Scroll to Top

To Top

music

28

Nov
2018

No Comments

In Music

By Mitch Devine

Best Buy: Ready to Rock the IE

On 28, Nov 2018 | No Comments | In Music | By Mitch Devine

When big-box electronics retailer Best Buy wanted to test-market a new musical instrument store concept, starting with three locations in Southern California’s Inland Empire, it put out a request for proposal to local agencies.

It looked like a plum assignment for the unsung stars and music-trivia buffs at J-U. But first, we had to beat out other agency competitors to get the gig.

Not only did we get the nod, we got a rousing cheer.

J-U won an Addy award for our self-promotional RFP concept, dubbed the “SoCal AdverTour,” designed as an homage to vintage concert posters.

Read more…

Tags | , ,