Can’t say that I’ve ever been on a diet, but I have written the diet blog and this oversized (ahem) postcard to help persuade wayward Jenny Craig customers to return to the program.
Here’s the, er… backside of the mailer, below. Unlike a mullet, it’s mostly business in the back. (The front side, above, has all the fun.)
Turn the office into a coffeehouse at the touch of a button.
The fancy Keurig coffeemaker was the first thing people noticed upon entering the kitchen at Johnson|Ukropina Creative Marketing. For a caffeinated creative team, it helped to have a coffee company for a client.
Here are a few examples of work we (us writer types and art director/designers) did for Gloria’s Jean’s Coffees, with a dash of Diedrich on the side.
When big-box electronics retailer Best Buy wanted to test-market a new musical instrument store concept, starting with three locations in Southern California’s Inland Empire, it put out a request for proposal to local agencies.
It looked like a plum assignment for the unsung stars and music-trivia buffs at J-U. But first, we had to beat out other agency competitors to get the gig.
Not only did we get the nod, we got a rousing cheer.
J-U won an Addy award for our self-promotional RFP concept, dubbed the “SoCal AdverTour,” designed as an homage to vintage concert posters.
After working on campaigns for both the California Association of Realtors® and National Association of Realtors® (NAR), I got involved in related projects, including specialty designations for agents (Seniors Real Estate Specialists) and required legal reports (Natural Hazards Disclosure LLC; SureTrac).
It turns out that anyone selling a home in California is required by law to disclose if the property lies within any state or locally mapped hazard areas. The information gets released in what’s called a Natural Hazard Disclosure (NHD) report.
Six types of hazard risks must be disclosed, according to California’s Natural Hazards Act (Sec. 1103, California Civil Code). These include: special flood hazard areas, dam inundation, very high fire, wildland fire, earthquake fault zone, and seismic hazards. Pretty serious stuff.
As you’ll see, the creative brief lent itself to some dramatic concepts for trade ads.
Concordia University Irvine offers business students the chance to learn from instructors who are currently active in their field. Wing Lam of Wahoo’s is just one notable example.
To promote its MBA program, Concordia School of Business ads often feature instructors or successful business graduates. Being Manager of Operations for Mitsubishi Motors, as well as a Concordia alumnus, Tom Butkiewicz fits both descriptions.
A public service message from the Water Transit Authority (WTA) to Bay Area residents:
Leave your car behind and consider another way across the Bay.
Start and end your day with a better view of the bridge by taking the ferry.
Don’t go overnight with just any old service.
When it needs to be delivered overnight without fail, be sure to call Overnite. We realize the spelling is not exactly conventional. But then again, we’re not your conventional shipping service for California and Nevada deliveries.
It’s the R2D2 to your Luke.
Like a trusty sidekick that lets you be the hero, the PiGalileo® Computer-Assisted Orthopedic Surgery System is the ultimate in precision navigation for total knee replacement.