Food
Random Radio: Carl’s Jr. + the Sacramento Kings
On 05, Dec 2018 | In Food | By Mitch Devine
Carl’s Jr. :60 Radio – “Pennant”
Jenny Craig: What Do You Have to Lose?
On 29, Nov 2018 | In Diet, Food | By Mitch Devine
Can’t say that I’ve ever been on a diet, but I have written the diet blog and this oversized (ahem) postcard to help persuade wayward Jenny Craig customers to return to the program.
Here’s the, er… backside of the mailer, below. Unlike a mullet, it’s mostly business in the back. (The front side, above, has all the fun.)
Gloria Jean’s & Diedrich Coffee: Work Perks
On 29, Nov 2018 | In Beverage, Food | By Mitch Devine
Turn the office into a coffeehouse at the touch of a button.
The fancy Keurig coffeemaker was the first thing people noticed upon entering the kitchen at Johnson|Ukropina Creative Marketing. For a caffeinated creative team, it helped to have a coffee company for a client.
Here are a few examples of work we (us writer types and art director/designers) did for Gloria’s Jean’s Coffees, with a dash of Diedrich on the side.
Sun Pacific & Frieda’s: Get Your Fruit On
On 21, Nov 2018 | In B2B, Food | By Mitch Devine
No fuzz. No fuss.
As the first to introduce these little furry treats to U.S. audiences back in 1962, Frieda’s is now making it even easier for your customers to enjoy kiwis.
LA County Fair: Taking Deep-Fried Deeper
On 02, Nov 2018 | In Food, Public Relations | By dotzoe
Dare to Fair
Charles “Chicken Charlie” Boghosian can fry practically anything and make it taste amazing.
His idea to deep-fry Oreos was a stroke of culinary genius that made him a household name around the fairway world.
I was privileged to be among the first to try some of Chicken Charlie’s world-premier food creations at the L.A. County Fair.
But before I could try them, I first had to write about them (on behalf of agency Amusement Park, Inc.).
Check out the press release I wrote (below) listing all the exotic foods you can find only at the LA County Fair.
We also pitched the Food Network/Cooking Channel show, Carnival Eats, and persuaded host Noah Cappe and crew to travel from Canada and sample Fair food for four days (featured in two episodes) at the fairgrounds in Pomona. (You can watch both Carnival Eats shows featuring LA County Fair at the end of the post.)
Kevin Ryder of KROQ prepares to try a deep-fried, bacon-covered s’more prepared by Chicken Gerald for the LA County Fair.
Dave’s Dogs & Cookoo’s Chicken: Dig In
On 08, Dec 2011 | In Food | By Mitch Devine
Dave’s All American Hot Dogs and Cookoo’s Chicken & Such?
Never heard of ’em out here in Cali. But, yes, please!
This was a satisfying little one-off project. Sadly, I never got to visit either Dave’s or Cookoo’s. I can’t even recall where the convenience store was located that served these fine delicacies. But my art director partner and I sure did have fun coming up with headlines for the store translight signage.
Maybe a little too much fun.