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From Israel With Dov: The U.S. Launch of USB Flash Drives

On 14, Dec 2018 | No Comments | In B2B, Technology | By Mitch Devine

It’s not often you get to launch a new product in an entirely new category. Here’s a rare window into one such case.

The client was a company based in Israel—with a kangaroo for a product logo. The product was a new type of portable storage, so that explained the marsupial. The inventor called the product “DiskOnKey,” as in, a disk drive on a keychain.

Our mission was to ensure the device would become better known under other names.

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NHD: What You Don’t Know Can Kill Your Deal

On 28, Nov 2018 | No Comments | In B2B, Real Estate | By Mitch Devine

After working on campaigns for both the California Association of Realtors® and National Association of Realtors® (NAR), I got involved in related projects, including specialty designations for agents (Seniors Real Estate Specialists) and required legal reports (Natural Hazards Disclosure LLC; SureTrac).

It turns out that anyone selling a home in California is required by law to disclose if the property lies within any state or locally mapped hazard areas.  The information gets released in what’s called a Natural Hazard Disclosure (NHD) report.

Six types of hazard risks must be disclosed, according to California’s Natural Hazards Act (Sec. 1103, California Civil Code). These include: special flood hazard areas, dam inundation, very high fire, wildland fire, earthquake fault zone, and seismic hazards. Pretty serious stuff.

As you’ll see, the creative brief lent itself to some dramatic concepts for trade ads.

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Switch Your Overnight to Overnite

On 21, Nov 2018 | No Comments | In B2B | By Mitch Devine

Don’t go overnight with just any old service.

When it needs to be delivered overnight without fail, be sure to call Overnite. We realize the spelling is not exactly conventional. But then again, we’re not your conventional shipping service for California and Nevada deliveries.

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Sun Pacific & Frieda’s: Get Your Fruit On

On 21, Nov 2018 | No Comments | In B2B, Food | By Mitch Devine

No fuzz. No fuss.

As the first to introduce these little furry treats to U.S. audiences back in 1962, Frieda’s is now making it even easier for your customers to enjoy kiwis.

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Plus Ortho: The Future of CAOS

It’s the R2D2 to your Luke.

Like a trusty sidekick that lets you be the hero, the PiGalileo® Computer-Assisted Orthopedic Surgery System is the ultimate in precision navigation for total knee replacement.

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Warner Pacific: Smile, You’re Covered :)

On 20, Nov 2018 | No Comments | In B2B, Healthcare / Medical | By Mitch Devine

Warner Pacific provides health insurance agents and brokers with sales assistance, technological tools, and back-office support to help grow their business—all at no cost to agents.

Unlike most insurance folks, they’re not afraid to be a little different with their marketing materials.

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waterTALENT Blog – Ignorance is No Excuse

On 20, Nov 2018 | No Comments | In B2B, Blog, Utilities | By Mitch Devine

What You Don’t Know About Wastewater Regulations Could Put You At Risk

Say you’re minding your own business, year after year without incident.

Suddenly, out of the blue you get hit with a steep fine from the Environmental Protection Agency. Maybe you never even saw it coming. What happened?

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Intershop: Ecommerce in the USA

On 09, Dec 2011 | No Comments | In B2B, Technology | By Mitch Devine

Intershop is a German ecommerce company that didn’t quite crack the U.S. a few years back and didn’t want to come off looking like a newcomer to the American market.

Working with agency Schraff, we developed a campaign strategy to relaunch the brand by offering valuable information while reminding prospects of Intershop’s proven business advantages, all within a distinctive theme.

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waterTALENT: Filling the Gap

On 08, Dec 2011 | No Comments | In B2B, Utilities | By Mitch Devine

Many of us take for granted the fact that whenever we turn on a faucet, water will come out. It’s easy to forget that it’s someone’s job to keep the water flowing.

These people are called water operators.

Unfortunately, there are not enough new operators being trained for the number of positions that need to be filled.

The good news? Many retired water and wastewater operators still like to share their knowledge and can’t keep still for very long.

That’s why waterTALENT was created: to fill the operator-talent gap in the event of emergency situations or staff transitions at water plants and wastewater facilities across the country.

Take a look at the website copy, ads, and articles I wrote to help develop their brand, blog site and social awareness campaign.

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