The folks at Omnitrans public transit agency in San Bernardino hired J-U to help them attract younger bus riders.
Now, everyone knew the bus wasn’t exactly considered a cool ride to school, even in San Berdoo.
Nevertheless, the thinking was that an offer of “cash and prizes” might somehow persuade high school and college students to try public transportation. This was a good sign—there was a budget, however modest.
What You Don’t Know About Wastewater Regulations Could Put You At Risk
Say you’re minding your own business, year after year without incident.
Suddenly, out of the blue you get hit with a steep fine from the Environmental Protection Agency. Maybe you never even saw it coming. What happened?
Many of us take for granted the fact that whenever we turn on a faucet, water will come out. It’s easy to forget that it’s someone’s job to keep the water flowing.
These people are called water operators.
Unfortunately, there are not enough new operators being trained for the number of positions that need to be filled.
The good news? Many retired water and wastewater operators still like to share their knowledge and can’t keep still for very long.
That’s why waterTALENT was created: to fill the operator-talent gap in the event of emergency situations or staff transitions at water plants and wastewater facilities across the country.
Take a look at the website copy, ads, and articles I wrote to help develop their brand, blog site and social awareness campaign.