It’s not often you get to launch a new product in an entirely new category. Here’s a rare window into one such case.
The client was a company based in Israel—with a kangaroo for a product logo. The product was a new type of portable storage, so that explained the marsupial. The inventor called the product “DiskOnKey,” as in, a disk drive on a keychain.
Our mission was to ensure the device would become better known under other names.