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M-Systems

From Israel With Dov: The U.S. Launch of USB Flash Drives

On 14, Dec 2018 | No Comments | In B2B, Technology | By Mitch Devine

It’s not often you get to launch a new product in an entirely new category. Here’s a rare window into one such case.

The client was a company based in Israel—with a kangaroo for a product logo. The product was a new type of portable storage, so that explained the marsupial. The inventor called the product “DiskOnKey,” as in, a disk drive on a keychain.

Our mission was to ensure the device would become better known under other names.

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