Technology
From Israel With Dov: The U.S. Launch of USB Flash Drives
On 14, Dec 2018 | In B2B, Technology | By Mitch Devine
It’s not often you get to launch a new product in an entirely new category. Here’s a rare window into one such case.
The client was a company based in Israel—with a kangaroo for a product logo. The product was a new type of portable storage, so that explained the marsupial. The inventor called the product “DiskOnKey,” as in, a disk drive on a keychain.
Our mission was to ensure the device would become better known under other names.
Plus Ortho: The Future of CAOS
On 21, Nov 2018 | In B2B, Healthcare / Medical, Technology | By Mitch Devine
It’s the R2D2 to your Luke.
Like a trusty sidekick that lets you be the hero, the PiGalileo® Computer-Assisted Orthopedic Surgery System is the ultimate in precision navigation for total knee replacement.
Intershop: Ecommerce in the USA
On 09, Dec 2011 | In B2B, Technology | By Mitch Devine
Intershop is a German ecommerce company that didn’t quite crack the U.S. a few years back and didn’t want to come off looking like a newcomer to the American market.
Working with agency Schraff, we developed a campaign strategy to relaunch the brand by offering valuable information while reminding prospects of Intershop’s proven business advantages, all within a distinctive theme.