After working on campaigns for both the California Association of Realtors® and National Association of Realtors® (NAR), I got involved in related projects, including specialty designations for agents (Seniors Real Estate Specialists) and required legal reports (Natural Hazards Disclosure LLC; SureTrac).
It turns out that anyone selling a home in California is required by law to disclose if the property lies within any state or locally mapped hazard areas. The information gets released in what’s called a Natural Hazard Disclosure (NHD) report.
Six types of hazard risks must be disclosed, according to California’s Natural Hazards Act (Sec. 1103, California Civil Code). These include: special flood hazard areas, dam inundation, very high fire, wildland fire, earthquake fault zone, and seismic hazards. Pretty serious stuff.
As you’ll see, the creative brief lent itself to some dramatic concepts for trade ads.