Featured Projects
On 05, Nov 2018 | In Broadcast Scripts Copywriting | By Mitch Devine
Mattel: The Dark Knight and His Toys
Batman Begins: the future ad writer as a young crime-fighter, with his hayseed sidekick who refused to play Robin for some reason.
On 08, Dec 2011 | In Copywriting Public Relations Social Media | By Mitch Devine
Stride Gum Presents Heaven Sent
Words fall short (so to speak) when attempting to describe a death-defying stunt like this. Nevertheless, my task was to write the press release for “Heaven Sent.”
On 08, Dec 2011 | In Copywriting Public Relations Social Media | By Mitch Devine
LA County Fair: Meet the Fairdevil
Meet the Fairdevil, the L.A. County Fair’s Ambassador of Amazing for its 2016 season! Check out the press release written (below) on behalf of Amusement Park, Inc. to fill in the backstory.
Then when you’ve finished checking out the Fairdevil’s vital stats, take a look at the LACF Food Spectacular press release, plus coverage from the Food Network show, Carnival Eats.
On 08, Dec 2011 | In Branding Broadcast Scripts Copywriting Print / Mail | By Mitch Devine
Taylor Woodrow Homes: Move Up
On 08, Dec 2011 | In B2B Branding Copywriting Digital | By Mitch Devine
Intershop: B2B Ecommerce Road Trip
As a German company trying to relaunch its ecommerce platform into American markets, Intershop didn’t want to come off sounding foreign to U.S. companies. It wanted to get attention for its merits and for providing valuable information, while generating leads.
So what better way to sound familiar with the terrain of U.S. business than to play off of the ol’ road trip theme? Intershop touted its platform with inviting postcards from scenic spots all across the fruited plain, from sea to shining sea. It also helped to offer some valuable free information to prospects in exchange for clicks. Read more…
On 08, Dec 2011 | In Branding Copywriting Print / Mail | By Mitch Devine
American Racing Wheels: This Land Is Your Land, Drive Like It
On 07, Dec 2011 | In Branding Copywriting Print / Mail | By Mitch Devine
UNIGLOBE Travel: Wish You Worked Here?
Your kids don’t need another t-shirt. They need to go.
Nothing brings a family closer together than a trip to someplace far, far away.
UNIGLOBE Travel can help. We’re experts. We make the trip more pleasant by finding out what matters to you most when you travel, whether it’s for business or just a change of scenery. And of course, saving time and money never hurts either.
Get in touch with your UNIGLOBE travel consultant. Then spend a little time getting in touch with your family.
On 07, Dec 2011 | In Branding Broadcast Scripts Copywriting Point of Purchase Print / Mail | By Mitch Devine
Charo Chicken: Hot to Trot
No secret ingredients here. Just better-tasting ones.
Starting with the freshest, juiciest, fire-grilled, California-grown chicken.
Whether plain, with lemon, or topped with our world-famous lemon-garlic butter sauce, it doesn’t get much better than this.
Read more…
On 07, Dec 2011 | In B2B Branding Copywriting | By Mitch Devine
Overnite Express: Switch Your Overnight
Don’t go overnight with just any old service.
When it needs to be delivered overnight without fail, be sure to call Overnite. We realize the spelling is not exactly conventional. But then again, we’re not your conventional shipping service for California and Nevada deliveries.