Featured Projects
On 13, Nov 2018 | In Branding Broadcast Scripts Copywriting Outdoor Advertising Point of Purchase | By Mitch Devine
In-N-Out: What a Hamburger’s All About
If you grew up in Southern California (like I did), the mere mention of the name is enough to trigger the jingle in your head.
“In-N-Out… In-N-Out…”
Too late!
As the original drive-through burger stand and a Southern California institution since 1948, it doesn’t take much to remind people how much they love their In-N-Out Burger. Read more…
On 06, Nov 2018 | In Branding Broadcast Scripts Copywriting Point of Purchase Print / Mail | By Mitch Devine
Don’t Be Extreme, Do BeWaterWise.com
Don’t wash dishes while you bath.
Do get a weather-sensing smart controller for your sprinklers.
You don’t have to go to extremes to save water. In fact, it’s easy.
On 05, Nov 2018 | In Branding Broadcast Scripts Copywriting Print / Mail | By Mitch Devine
UniCare: Songs About Insurance
:60 Radio – “Uninsured Blues”
Product: Individual Uninsured Coverage
Recorded at Lyon Studios
[Acoustic guitar, 12-bar blues]
BLUESMAN: [Singing]
Woke up this mornin’, stubbed my toe on the bed.
Then I slipped in the shower, got a lump on my head.
Had an aspirin for breakfast, gettin’ hurt ain’t no fun.
On 05, Nov 2018 | In Branding Broadcast Scripts Copywriting Outdoor Advertising Print / Mail | By Mitch Devine
Omnitrans Bus: Cheap and Proud of It
Omnitrans wanted to assure San Bernardino Valley residents that their local public transit system (the bus) was safe, reliable and affordable. Especially compared to the price of a car and gas.That’s about all they needed to say. Short and sweet, with a smile.
Media outlets included radio, local cable, Free-Standing Inserts (FSIs), billboards, bus boards, transit shelters, route books and bus interior cards. Read more…
On 05, Nov 2018 | In Broadcast Scripts Copywriting | By Mitch Devine
Ka-Chow! Big Fun with Little Cars Toys
The set for Mattel’s Cars toy commercial.
On 05, Nov 2018 | In Broadcast Scripts Copywriting | By Mitch Devine
Mattel: The Dark Knight and His Toys
Batman Begins: the future ad writer as a young crime-fighter, with his hayseed sidekick who refused to play Robin for some reason.
On 08, Dec 2011 | In Branding Broadcast Scripts Copywriting Print / Mail | By Mitch Devine
Taylor Woodrow Homes: Move Up
On 07, Dec 2011 | In Branding Broadcast Scripts Copywriting Point of Purchase Print / Mail | By Mitch Devine
Charo Chicken: Hot to Trot
No secret ingredients here. Just better-tasting ones.
Starting with the freshest, juiciest, fire-grilled, California-grown chicken.
Whether plain, with lemon, or topped with our world-famous lemon-garlic butter sauce, it doesn’t get much better than this.
Read more…