Blog, Press Releases and Long-form
Concordia University Irvine: Changing Lives
On 28, Nov 2018 | In Education | By Mitch Devine
Everything about healthcare is changing, except one thing:
Qualified professionals will always be in demand.
Anthem: Putting Retirement Health Plans to Work for You
On 21, Nov 2018 | In Healthcare / Medical | By Mitch Devine
You’ve made it through the Cold War, bear markets and teenagers.
Don’t let a little thing like a major operation derail you.
Whether you’re retired or just dreaming of retirement, it’s time to put your health plan to work for you.
Omnitrans Student Campaign: DIY TV
On 21, Nov 2018 | In Transportation | By Mitch Devine
The folks at Omnitrans public transit agency in San Bernardino hired J-U to help them attract younger bus riders.
Now, everyone knew the bus wasn’t exactly considered a cool ride to school, even in San Berdoo.
Nevertheless, the thinking was that an offer of “cash and prizes” might somehow persuade high school and college students to try public transportation. This was a good sign—there was a budget, however modest.
Cash and prizes are usually good influencers. But sometimes cachet is even better. Read more…
Water Transit Authority: Don’t Miss the Boat
On 21, Nov 2018 | In Transportation | By Mitch Devine
A public service message from the Water Transit Authority (WTA) to Bay Area residents:
Leave your car behind and consider another way across the Bay.
Start and end your day with a better view of the bridge by taking the ferry.
Switch Your Overnight to Overnite
On 21, Nov 2018 | In B2B | By Mitch Devine
Don’t go overnight with just any old service.
When it needs to be delivered overnight without fail, be sure to call Overnite. We realize the spelling is not exactly conventional. But then again, we’re not your conventional shipping service for California and Nevada deliveries.
Read more…
Sun Pacific & Frieda’s: Get Your Fruit On
On 21, Nov 2018 | In B2B, Food | By Mitch Devine
No fuzz. No fuss.
As the first to introduce these little furry treats to U.S. audiences back in 1962, Frieda’s is now making it even easier for your customers to enjoy kiwis.
Plus Ortho: The Future of CAOS
On 21, Nov 2018 | In B2B, Healthcare / Medical, Technology | By Mitch Devine
It’s the R2D2 to your Luke.
Like a trusty sidekick that lets you be the hero, the PiGalileo® Computer-Assisted Orthopedic Surgery System is the ultimate in precision navigation for total knee replacement.
Warner Pacific: Smile, You’re Covered :)
On 20, Nov 2018 | In B2B, Healthcare / Medical | By Mitch Devine
Warner Pacific provides health insurance agents and brokers with sales assistance, technological tools, and back-office support to help grow their business—all at no cost to agents.
Unlike most insurance folks, they’re not afraid to be a little different with their marketing materials.
waterTALENT Blog – Ignorance is No Excuse
On 20, Nov 2018 | In B2B, Blog, Utilities | By Mitch Devine
What You Don’t Know About Wastewater Regulations Could Put You At Risk
Say you’re minding your own business, year after year without incident.
Suddenly, out of the blue you get hit with a steep fine from the Environmental Protection Agency. Maybe you never even saw it coming. What happened?
LA County Fair: Taking Deep-Fried Deeper
On 02, Nov 2018 | In Food, Public Relations | By dotzoe
Dare to Fair
Charles “Chicken Charlie” Boghosian can fry practically anything and make it taste amazing.
His idea to deep-fry Oreos was a stroke of culinary genius that made him a household name around the fairway world.
I was privileged to be among the first to try some of Chicken Charlie’s world-premier food creations at the L.A. County Fair.
But before I could try them, I first had to write about them (on behalf of agency Amusement Park, Inc.).
Check out the press release I wrote (below) listing all the exotic foods you can find only at the LA County Fair.
We also pitched the Food Network/Cooking Channel show, Carnival Eats, and persuaded host Noah Cappe and crew to travel from Canada and sample Fair food for four days (featured in two episodes) at the fairgrounds in Pomona. (You can watch both Carnival Eats shows featuring LA County Fair at the end of the post.)
Kevin Ryder of KROQ prepares to try a deep-fried, bacon-covered s’more prepared by Chicken Gerald for the LA County Fair.